Princess Diana’s much-publicized interview delivered ABC a large, if not quite royal-size audience.
Di’s sitdown easily won its 9-10 p.m. time period when it was shown in the United States last Friday, four days after it aired in Britain. ABC reportedly paid about $1 million for broadcast rights.
Nielsen figures released Monday measuring about half the nation’s TV households gave ABC a 15.1 rating and 25 share for the hour.
ABC estimated that 36 million viewers saw some or all of the interview. By comparison, 60 million viewers watched the interview with Michael Jackson in June.