Set The Limit For Impulse Buys Before You Shop
Supermarkets love shoppers who can’t resist buying appealing items that are not on their list. That’s because those impulse items can add a lot of money to a grocery bill.
Should we never buy impulse items? Definitely not. Sometimes it makes sense, whether it’s the discovery of a new product or a terrific sale that lets you stock up on a frequently used item. Moreover, it’s part of the fun of supermarket shopping or, for those who don’t like to shop, a reward for performing a chore.
Products purchased on impulse are often those that are sampled, offered on sale or have attractive visual displays, strong aromas or announcements over the publicaddress system.
I always permit myself three impulse items. These are products that I didn’t even think about before I walked into the store. Choose your own limit; you may allow one impulse item for each family member, or one as a reward for anyone who shops with you.
So set a limit before you visit the store. Then, as you select impulse items, write down the name and the price of each product on the bottom of your shopping list.
Some questions to ask yourself:
“Will I use this product?” Most of us have purchased products that are still sitting in our cupboards or freezers a year later.
“Does this product replace a product already in my cart?” If it does, then do a side-by-side comparison, and choose only one.
“Do the savings justify the purchase?” If you already have an ample supply of the product, it may not make sense to buy more of it - especially if the item’s shelf life is limited. Remind yourself that it will be on sale again.
“Why am I buying this?” Did you have a particularly bad or stressful day? (Chocolate, chocolate!) Did you have a great day? Are you hungry? Did you just get a raise? Do you need to reward yourself? Be honest with yourself and assess your decision.
“Do I really need or want it?” If the answer is yes, go for it. And enjoy yourself.