October 30, 1995 in Nation/World

Sale Could Mean Lots Of Improvements

Eric Torbenson Staff writer
 

A little spending money is what Silver Mountain Ski & Summer Resort needs, one possible buyer says. One proposal, made by Spokane’s Alliance Financial Group in combination with Mountain Services of Sun Valley, lists the following steps to improve the mountain:

Enhanced ski runs and trails. Silver’s original design created short, choppy runs frowned upon by experienced skiers. By taking out temporary roads, the runs and trails can be lengthened.

Reopening of the Tamarack Lodge, closed since 1992. The lodge needs minor repair, according to the proposal. For as little as $150,000, the lodge could be reopened this season and provide more services when the Mountain Haus overflows on peak skier days.

New lift to Kellogg Peak. A new lift, constructed possibly in 1997, could open up 25 percent to 30 percent more terrain in a natural bowl. Adding this new area could elevate Silver to the level of Schweitzer in terms of skiable terrain, according to the proposal.

Development of the East Ridge. The East Ridge property, now tied up in the Gulf USA Corp. bankruptcy settlement, lies east of Kellogg Peak and is a fairly level parcel of 180 acres, according to the proposal.

As Schweitzer Mountain Resort has developed lodging all around its ski facilities, Silver could try to encourage development at the East Ridge site. Development would take up to 10 years.

Silver Mountain’s success also lies in its ability to market its slopes. Marketing concepts discussed in the Alliance/Mountain Services proposal include:

More group package sales, corporate sales and emphasis on midweek ski visits.

A members-only Silver Mountain Country Club targeted at high school and college-age adults. The club would offer clothing and discounts and other perks.

A new push to get corporate sponsors to advertise on the gondola cars.

, DataTimes

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