September 14, 1995 in Nation/World

Starbucks, Redhook Brew Up New Concoction

Bloomberg Business News
 

For beer drinkers who get sleepy after a brew or two, a new beer with a kick is on the way.

Starbucks Coffee Co. and Redhook Ale Brewery have joined forces to brew Double Black Stout, a dark roasted malt beer brewed by Redhook with the added flavor of Starbucks coffee. The brew will have 30 milligrams of caffeine per 22 ounce bottle, a quarter the strength of a cup of regular drip coffee. Beer ordinarily has no caffeine.

As specialty and flavored beers increase in popularity, some say the coffee combination has a good chance of success.

‘It’s not going to replace cappucino or Irish coffee, but a brewery the size of Redhook introducing a beer like this is a good indication it may become a bigger thing than most people would expect,” said David Edgar, the director of the Institute for Brewing Studies in Boulder, Colo.

To make the combination of two Seattle favorites, after primary fermentation of a stout, Redhook adds brewed Starbucks coffee to the mix.

“It’s an incredible experience,” said Dave Olsen, Starbucks senior vice president of coffee.

While the Starbucks/Redhook venture is the first time coffee-flavored beer has been brought to market on such a large scale, Edgar said a small brew pub chain in Oregon first brewed the combination. It bombed.

Still, said Edgar, “Like fruit beers, maybe a coffee beer might have an appeal to a non-beer drinker.”


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