A subsidiary of Fruit of the Loom has bought the rights to put its name on Joe Robbie Stadium, but hold off on the underwear jokes.
The stadium, home to the Miami Dolphins and Florida Marlins, will become Pro Player Park next month.
Pro Player, Fruit of the Loom’s sports apparel subsidiary, signed a 10-year deal worth $2 million annually for naming rights, the company announced.
The New Hampshire-based company also announced that Dolphins coach Jimmy Johnson had signed a deal to promote a line of jackets.
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