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Southwest Unveils Another Fare Sale

Sat., Dec. 28, 1996

Southwest Airlines announced a New Year’s fare sale Friday with one-way fares in some markets as low as $29.

The “Flying Start” fares are available for purchase through Jan. 23, for travel between Jan. 1 and June 2, except for some holiday periods, the Dallas-based carrier said. Roundtrip travel and a Friday, Saturday or Sunday night stayover are required.

Other airlines routinely match fare sales on competing routes.

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