Microsoft, Bet Launch Joint Venture

Microsoft Corp. and Black Entertainment Television said Thursday they were launching a joint venture which at first will provide entertainment and news for black Americans on the Internet.

The Microsoft-BET alliance is the latest in a series of ventures the software giant has announced with other broadcasters and media companies to distribute their products on the global computer network.

“This venture will ensure that black America will be part of the information superhighway,” said Bob Johnson, chairman and chief executive of BET Holdings, the Washington, D.C.-based parent of the black-oriented cable station.

The venture initially will focus on developing arts, public affairs and shopping for The Microsoft Network, the Redmond, Wash. company’s online service. It also will work on interactive television, CD rom titles and other entertainment products.