Nike Begins Work On Big Apple Store
Nike Inc. is working on its biggest and flashiest retail project ever - its new store will occupy five floors of a new eight-story building in the heart of New York City.
And after taking a close look at the retail space available, the athletic and fitness giant opted to start fresh on a midtown Manhattan site purchased from Donald Trump.
Without revealing details, Nike spokesman Lee Weinstein promises the store at the posh New York site will be different.
“This is New York, so we’ve got to do something completely different here,” Weinstein said.