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Poor Circulation Sinks Alternative Newspaper

InfoMatin, a USA Today-style newspaper that targeted readers turned off by the traditional press, will shut down Monday after two years in print.

The announcement Friday was yet another sign that the French press - especially the nationally distributed newspapers published in Paris - is in trouble.

Owner Andre Rousselet stuck to his decision to stop financing the money-losing operation after employees refused to cut their annual paid vacations from eight to five weeks. Eight-week vacations are the rule for French journalists.

With slick graphics and shorter articles, InfoMatin stood out from the literary and austere traditional press.

But daily circulation was only 70,000, far below the 130,000 the newspaper said it needed to break even.


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