Polaroid Targets New Niche

Polaroid Corp., long the king of instant photography, last week unveiled a point-and-shoot digital camera designed for real estate agents, advertising photographers and other professionals.

The PDC-2000, under development for four years, was launched Thursday at CEBIT, an office automation trade show in Germany, and will be commercially available within the next 90 days. It is part of Polaroid’s ongoing effort to extend its technology into new product lines.

Polaroid said it was trying to find a niche in the market between high-priced professional digital cameras that sell for more than $10,000, and low-end cameras that sell for under $1,500.

The base model PDC-2000 will sell for $2,995 and needs to be connected to a computer to store images.