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Gumbel’s Goodbye Good For Ratings

Wed., Jan. 8, 1997

Bryant Gumbel’s departure from NBC’s “Today” show Friday gave the morning show its highest one-day ratings in more than seven years and its largest-ever single-day margin of victory over ABC’s “Good Morning America.”

Gumbel, of course, who stepped down as host after a 15-year run, was the subject of the two-hour telecast.

Friday’s program averaged a 6.8 rating (percentage of the nation’s 97 million TV homes) and a 30 share (percentage of the sets in use), according to Nielsen.

“GMA” averaged a 3.3 rating/15 share.

Tags: television

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