Gumbel’s Goodbye Good For Ratings
Bryant Gumbel’s departure from NBC’s “Today” show Friday gave the morning show its highest one-day ratings in more than seven years and its largest-ever single-day margin of victory over ABC’s “Good Morning America.”
Gumbel, of course, who stepped down as host after a 15-year run, was the subject of the two-hour telecast.
Friday’s program averaged a 6.8 rating (percentage of the nation’s 97 million TV homes) and a 30 share (percentage of the sets in use), according to Nielsen.
“GMA” averaged a 3.3 rating/15 share.