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Memories Just Fly By

Nearly 30 years have passed since the little signs bearing the Burma-Shave rhymes were removed from the nation’s roadsides. Now, the company is launching a series of 30-second television commercials, starting this week on CNN and ESPN, heralding a new line of Burma-Shave products. And good news for heritage aficionados far and wide: The signs will also be making a comeback, using old rhymes and riddles along with some new ones. The new placards will be erected along highways in more than a dozen states and in baseball parks across the country.

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