TV Executives Finally Tuning Into The Star Quality Of Cats

Most cat fanciers would agree television has basically given short shrift to this near purr-fect pet.

Sure, Morris the Cat became a TV commercial icon as the spokes-feline for 9 Lives cat food, but television quite literally has gone to the dogs. Such pooches as Lassie, “Frasier’s” Eddie, and Murray from “Mad About You” have received all the press.

But things are changing. Cats are now the No. 1 pet in America, with approximately 60 million kitties, as compared to 55 million dogs. And three popular prime-time series prominently feature felines.

ABC’s “Sabrina, the Teenage Witch,” stars Salem, a wisecracking warlock turned into a black cat for 100 years.

CBS’ “Early Edition” features a mysterious, sweet orange tabby who delivers the next day’s newspaper every morning to Gary (Kyle Chandler).

And cartoonist Caroline Duffy (Lea Thompson) shares her apartment with Salty on NBC’s sitcom, “Caroline in the City.”

Fred Barron, an executive producer of “Caroline,” decided to include a cat in the series after catching an episode of the 1992-93 Bob Newhart sitcom “Bob,” in which his cat bound down the stairs and jumped on the sofa to watch TV with Newhart.

“We had done a dog in ‘Dave’s World,”’ he says. “I have two cats, as well as two dogs, and they’re great.”

The cat was just a pet in the original concept of “Early Edition,” but when executive producer Bob Brush developed the pilot, the nameless kitty arrived with the newspaper. “It was a great sound for the delivery of the paper,” says executive producer Lillah McCarthy. “We knew the paper arrived because there was the sound of the thud of the paper and a cat’s meow.”

In the case of “Caroline,” Barron says the producers were looking for a cat with experience and an expressive face to play Salty. They found those qualities in Tiki, a 9-year-old Himalayan. “It is that centeredness we love about her,” says Barron, who adds the animal is being pursued to be the spokescat for a cat food company.

Trainer Tammy Maples has owned Tiki for seven years. “She was a rescue cat,” Maples says. “She was actually from a kitty mill. When Tiki had a reproductive problem, (the breeder) didn’t want her any more.”

Initially, Tiki was shy and withdrawn but soon became the mascot at Maples’ company, Jungle Exotics. Her first film experience was playing Sassy in “Homeward Bound: The Incredible Journey.”

Not only can Tiki do stunts on cue, such as eating a pie on the kitchen counter and then stopping to look up at a television set, she has the amazing ability to stay still for as long as 45 minutes. “She is so into working,” Maples says. “She takes her ‘stays’ very seriously.”

All the trainers encourage actors who work with the cats to spend time with them. Amy Pietz, who plays Caroline’s saucy friend Annie, loves to hang out with Tiki.

“She is more professional than most actors,” says Pietz, who grew up with cats and whose character is a dancer in “Cats,” natch. “Tiki is a hard worker. She is, like, working with De Niro.”

Though a puppet is used for Salem’s talking close-ups on “Sabrina,” four main cats - Elvis, Lucy, Witch and Salem - play the warlock-turned-feline in all the other scenes.

The cats’ trainer, Mark Watters, says it’s really not any more difficult to train a cat than a dog. “Your motivation is different. The dog is the only animal in the world that will do things for you because it loves you. (With cats) we use a little food reward and teach them that working is fun.”

Nick Bakay, a writer on “Sabrina” and the voice of Salem, is amazed at how well Watters has taught the cats. “I have two cats and a dog,” he says. “I know the difference between the dog’s ability to be obedient and the cats’, (which are) completely aloof.”

Certain cats, too, are more trainable than others. “You can train any of them to do things,” Watters says, “but for them to be able to handle going out and the exposure of the lights - things that are very scary for cats - you need the right personality.”

Panther, a 10-year-old tabby as the magical beastie on “Early Edition,” is pretty finicky. But he will bound across a crowded room on command for a spoonful of Fancy Feast.

“We have him conditioned to run to his little carrier where he gets fed,” says trainer Bill Casey, who has owned the former pound mascot for more than eight years.