It was backhanded character assassination of the worst kind: Defending himself in a tobacco suit deposition, a top industry honcho declared a cigarette is no more addictive than a Gummy Bear.
Momentarily stunned, the sweet chewy candy is fighting back. Companies that crank out the little critters are teaming up with anti-smoking groups this weekend for a campaign called - what else? - “Bears for Butts.”
At events around the state, anyone turning in their smokes will get free cessation counseling, tips on avoiding secondhand smoke - and Gummy Bears. One package of rubbery pint-size mammals per person.