How do you make your apartment look cool if you’re under 30, just starting out, and all you own is a mattress, a fistful of candles, an espresso maker and 124 CDs? Prop with sexy bodies, and no one will notice the furniture.
Can’t afford a buttery leather Italian sofa, 18th-century English sideboard or Warhol silkscreen? Don’t worry about empty walls or floors. Just show off those buffed bare arms.
This fresh vision of home decor was brought to you by Swing, the 3-year-old magazine of David Lauren, son of Ralph Lauren. Billing itself as “the magazine about life in your 20s,” Swing addressed decorating problems of the young and the stylish in a special 24-page section on home decor in the September issue.
“We were not trying to sort of make up a trend,” says editor-in-chief Lauren. “We went into real people’s homes and did not redo their apartments.”
Among the youthful types interviewed for the section were three Hollywood actresses featured on the cover - Tara Subkoff, 21, (who appears in the upcoming movie “Old Friends,” with Jack Nicholson); Rachel True, 25, (got her break on “The Cosby Show”); and Brittany Murphy, 20, (who appeared in the 1995 movie “Clueless”).
“Unlike some homes you see in decorating magazines, these aren’t out of your price range, overly formal, or stuffed with furniture the photographers hauled in,” said the introduction.
No expensive furniture was shoved into Subkoff’s modest but exotic two-bedroom Los Angeles apartment. However, the lithe actresses got to wear pricey dresses from Valentino in Beverly Hills and other glam shops. Subkoff had turned saris into inventive window treatments, but who was looking?
According to Lauren, studies have shown that one out of three people in their 20s moves each year. “We are the most transient generation since the frontier movement,” he says. Although Lauren believes many are on a budget, he says younger people will shell out for quality stuff. “They spend a lot of money on objects that are clean and friendly to the environment and smart.”