September 4, 1997 in Nation/World

Broderbund Cuts 45 Jobs, Refocuses

 

Broderbund Software Inc. said it cut 45 jobs, or 4 percent of its worldwide work force, as part of a restructuring to focus the company on five business divisions.

The entertainment and educational software maker cut 45 people from its Novato, Calif., headquarters and two offices in San Francisco and Mountain View, Calif., reducing the size of its global work force to 1,055. Broderbund also said it expects to take a charge in the fiscal first quarter ending Nov. 30, although it declined to say how much.

The company is trying to redirect its resources to target five specific markets: print shop products, education, entertainment, genealogy and international products, which involves converting its products to language and culture-specific titles, said Eric Winkler, senior marketing manager.

“It’s just taking more of the resources that tended to be generic resources and applying them to very specific markets,” Winkler said.

Broderbund plans to close its San Francisco office as part of the restructuring. It will employ 1,005 people in the U.S. after the cuts.

Shares of Broderbund rose $1.25 to $30.75 in trading of 371,900.


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