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Laughing All The Way To The Bank

Tue., Feb. 10, 1998

NBC may ask as much as $2 million for a 30-second commercial on the final episode of “Seinfeld” a figure that would break the $1.3 million TV ad record set just a few weeks ago by the network’s telecast of the Super Bowl. The last original episode of the hugely popular sitcom, slated for a full hour on May 14, is expected to attract a huge audience. The trade magazine Advertising Age says NBC started floating the $2 million asking price last week and has no takers so far. But Larry Hoffner, president of network sales for NBC, says there had been no final determination on what NBC is going to seek for the last “Seinfeld.”


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