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Nordstrom To Launch A Second Direct-Mail Catalog

Nordstrom plans to launch a second direct-mail catalog this month featuring trend-conscious designers and targeting customers looking for more youthful clothes.

The Seattle-based clothing retailer announced last week that its new catalog, Nordstrom 2nd Nature, should begin arriving in mailboxes on Monday.

“Nordstrom 2nd Nature takes a lifestyle-oriented approach to dressing and is geared towards women with a young, comfortable sense of style,” Victoria Dellinger, vice president of Nordstrom’s direct sales division, said in a statement.

The company’s original catalog - called Nordstrom, The Catalog - premiered in January 1994. Catalog sales increased 79 percent in the fourth quarter of fiscal year 1997, ended Jan. 31, 1998, compared to the same quarter the year before.

The 68-page, 2nd Nature catalog will feature clothes from such manufacturers as David Dart, Donovan, Hard Tail, San Francisco Clothing Co. and Nordstrom’s own Chamonix line. Shoes include styles from Dexter, Sam & Libby, Moda Espana, DKNY and Classiques Entier, Nordstrom’s private footwear label.

The company’s new catalog could help Nordstrom reach more fashion-forward customers than the original version, said stock analyst Laura Richardson of Pacific Crest Securities in Portland.