SINGAPORE – Fragrances aimed at getting Singaporeans in the mood for love will soon be sold abroad, after being used in a government-backed campaign aimed at boosting the city-state’s declining birth rate.
His and hers “Romance Singapore Eau de Parfum” will soon be exported to Asia, North America and Europe, said Jen Chan, marketing manager for the company that handles the scents, Cosmetical Asia Pte. Ltd.
The perfumes – a floral essence for her and a musky scent for him – were created by chemistry students from Singapore Polytechnic prep school to coincide with the island country’s “Romancing Singapore” campaign in February this year.
The campaign was a government-backed effort to help citizens find love and boost the country’s record-low birth rate.