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‘Bunnysutra’ watch billboards raise eyebrows in New York

Sat., May 15, 2004

NEW YORK – Has sex returned to Times Square? An advertising billboard seems to suggest so.

A Swatch watch ad at Broadway and West 45th Street features a larger-than-life close-up of the “Bunnysutra” – two cartoon bunnies in what seem to be intimate positions.

“I think it’s hilarious,” said Jason Ingle of Seal Beach, Calif., in town with friends for a baseball game.

“It’s disgusting,” countered Kim Hornyak, visiting from Traverse City, Mich.

The ad is for a new Swatch watch with touch crystal technology. When the watch dial is touched, the hands spin around to land on different Bunnysutra positions, then return to the correct time.

“It’s a playful and fun launch,” said Yann Gamard, president of Swatch Group US. “There is no sexual connotation to it, in my opinion.”

Gamard said he did not consider the ad any more suggestive than billboards around it. Another one nearby features a woman scantily clad in a miniskirt and bandeau.

Pamela Silas of Orlando, Fla., was thinking about buying the watch for her 9-year-old daughter, but then realized what she was looking at and reconsidered. “If I didn’t think my daughter was looking at it,” she added, “I’d probably find it quite humorous.”


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