June 9, 2005 in Business

Itronix’s Canadian subsidiary lands laptop deal with Mounties

From staff reports
 

Spokane’s Itronix Corp. announced this week that its newly launched Canadian subsidiary — Itronix Canada Ltd. — has sold 1,500 laptop computers to the Royal Canadian Mounted Police.

The three-year deal involves sales and service for the company’s GoBook III laptops, which will be used by the Mounties, Canada’s national police force.

Terms of the sale were not disclosed. Company spokeswoman Marie Hartis said it is one of the largest sales the company has made in Canada. The fully equipped GoBook III has a suggested retail price of around $4,400.

The Canadian subsidiary is Itronix’s fourth outside the United States. The others are in the United Kingdom, Germany and France.

The main office for the Canadian subsidiary will be in Mississauga, Ontario. Heading the operation there will be Susan Craven, who becomes general manager of Itronix Canada Ltd.

“Expanding our presence in the Canadian market is a major new initiative, as the local mobile computing market is estimated to be half a billion U.S. dollars,” according to David Clark, senior vice president and chief customer officer for Itronix.

The Canadian subsidiary also will help build stronger customer relations, said Hartis. “A lot of customers like to see a Canadian subsidiary that provides localized support and a commitment to the Canadian market,” she said.

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