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In-flight magazines will feature Coeur d’Alene

For the second month in a row, in-flight magazines on fleets of both Horizon Air and Alaska Airlines will highlight an Inland Northwest city.

Coeur d’Alene will be a “featured destination” in the magazines’ March issues — on the heels of a special section on Spokane in February issues.

Michele Andrus Dill, one of the magazine’s editors, authored the piece after being invited to experience the $10 million spa in The Resort at Coeur d’Alene, said David Kilmer. He is editor of Coeur d’Alene Magazine and is affiliated with BLUE 541, an advertising and public relations firm in Coeur d’Alene whose clients include the resort.

He said Dill visited the resort last fall. Over the course of a weekend, she also explored the community’s restaurants, shops and landscapes.

“We already knew that Coeur d’Alene has great skiing into spring, a famous floating green on the resort’s superb golf course, a wonderful historic shopping district, excellent hiking, nearby theme parks such as Silverwood and fine dining, including Brix, The Wine Cellar, The Coeur d’Alene Brewing Co. and Beverly’s, which has been lauded repeatedly by Wine Spectator magazine,” Dill wrote Thursday in an e-mail.

“We wanted to tell readers about the latest and greatest attractions such as the spa and remind them about all the other outstanding recreation the area has to offer,” she wrote.

An estimated 1.8 million passengers fly the airlines every month, according to the magazines’ publisher, Seattle-Based Paradigm Communications Group.

The upcoming story spans nearly six pages and includes several photographs.

“It really feels and sounds like us … down to the types of wildflowers you’ll see on Tubbs Hill,” said Kilmer, who helped fact-check the story.

Mark Robitaille heads the Coeur d’Alene Visitor Bureau, operated by the community’s chamber of commerce. He said the coverage will give travelers a window on the community’s atmosphere and beauty.

“It’s great because it gives other folks the opportunity to see what we have here,” he said Thursday.

Piggybacking on the feature story will be a full-page ad for area attractions, purchased by the visitor bureau, the resort and Silverwood Theme Park, said Robitaille.

And in May, he added, Coeur d’Alene will be among several Idaho attractions highlighted in Good Housekeeping magazine. The state of Idaho is subsidizing that piece, he said.


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