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Sending a mixed-drink message

Sun., Oct. 21, 2007, midnight

During October, Delta Airlines is offering passengers pink lemonade for $2 and donating the proceeds to the Breast Cancer Research Foundation. It’s one of thousands of promotions related to National Breast Cancer Awareness Month.

But the communications director of the Society for Women’s Health Research notes that he’s heard flight staff tell travelers that for an extra $3 they can spike their lemonade, pouring in alcohol such as vodka.

“On two recent flights, I was struck by the irony of breast cancer prevention messages being immediately followed by a reminder that you could add alcohol to the drink,” Richard Schmitz said.

In response to a Chicago Tribune query, a Delta spokeswoman said last week: “We’re communicating with our employees to discontinue the sale of the pink martinis, effective immediately. This is a cause we take very seriously, and we would never want to confuse the message.”

Chicago Tribune


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