Unitarians launch ad campaign

Proud of their liberal views, spiritual skepticism and religious diversity – counting atheists, neo-pagans and Buddhists in their ranks – Unitarian Universalists are not known as heavy-duty evangelizers.

But with just 250,000 members nationwide and growth relatively stagnant at 1 percent a year, the Unitarian Universalist Association is trying to raise its national profile with an advertising campaign – the first in its 46-year history.

The campaign has two parts: traditional print ads in Time, and essays by UUA ministers on the magazine’s Web site.

The print ads carry the message: “Is God keeping you from going to church?”