‘Halo 3’ shoots for record
Can “Halo” hero Master Chief blast his way past “Spider-Man 3” too?
We’ll soon find out as the third installment in the “Halo” video game franchise debuts today for the Xbox 360 console.
Game publisher Microsoft Corp. won’t divulge exact sales predictions for “Halo 3,” and the company won’t specify just how many tens of millions it poured into developing it. But the Redmond-based software giant seems confident of outdoing the “Spider-Man 3” movie, the summer blockbuster that grossed $151 million in its first weekend — a comparison the company has embraced itself.
Released in 2004, “Halo 2” grossed $125 million during the first 24 hours of its release, according to Microsoft.
“We know we’re going to clear that,” said Microsoft spokesman Ryan James.
In Spokane, several stores planned early-morning release parties for the highly anticipated game, which retails for $59.99 for basic editions or as much as $129.99 for copies that come with a replica of the protagonist’s helmet. The South Hill Hastings, 2512 E. 29th Ave., expected roughly 100 people to turn out at midnight for pizza and to get their hands on the game, said employee Stephen Ulbricht.
“It is kind of unusual” to offer a midnight party for a video game, he said. “But I think it’s going to be the most popular game this year regardless.”
Many customers preordered the game, and only those who did were guaranteed a copy this morning, Ulbricht said. More than 1.5 million copies of the game were pre-ordered by Monday, according to Microsoft.
In Atlanta, 25-year-old insurance worker Graham Jones planned to be among the first in line at a local GameStop store to snag his pre-ordered $69.99, “limited edition” version of the game that includes an art book and other extras.
“I’ll be there at 12:01 a.m. with all the other 14-year-olds to get my copy,” said Jones. “I gotta work and I gotta eat, but I can sacrifice my sleep.”
For months, the “Halo 3” hype machine has been in overdrive with star-studded events where celebrities effuse about how chic it is to be a “Halo” geek. And then there’s a merchandising juggernaut that would make George Lucas proud: From “Halo 3” edition Mountain Dew soda cans to novels, comic books and action figures.
Even for some self-professed “Halo” fans, it’s all getting to be a bit much.
“It’s crazy, you see it everywhere,” said Rich Douek, a 32-year-old graphic designer who lives in New York. He plans on buying “Halo 3” soon but won’t be lining up for one of the Monday midnight madness events.
“At the end of the day it’s just a really good first-person shooter. I don’t see it as breaking any molds or being any new revolutionary concept in gaming,” he said. “It may turn out to be best first-person shooter ever, but it’s not going to, like, change the world in a meaningful way.”
“Halo 3” promises to tie up the loose ends in “Halo 2” that left some fans confused, even angry, said Brian Jarrard, an executive for developer Bungie Studios, which Microsoft acquired in 2000.
With the tagline “Finish the Fight,” it resumes the saga of hero Master Chief, a masked human soldier of the future, returning to Earth in the midst of a battle for humanity’s survival.
The alien armies of the Covenant are seeking to take over the planet, while an even more nefarious alien threat called the Flood threatens the galaxy’s very existence. As a player, gamers will guide Master Chief in the single-story mode to the conclusion.
“We’ve definitely heard a lot of complaints about the cliffhanger ending in ‘Halo 2,’ ” Jarrard said. “For us this is the third chapter. We are definitely wrapping up the story arc. We talk about it as our ‘Return of the King.’ “
The significance of “Halo” can’t be underestimated for Microsoft, which was a newcomer to the video game console business when it debuted the original Xbox in 2001.
“Halo: Combat Evolved,” the first game in the series, “really defined an entire gaming platform,” said Dan Hsu, editor-in-chief of Electronic Gaming Monthly.
“Halo” and “Halo 2” have gone on to sell 14.8 million copies on the Xbox and PC, according to Microsoft.
“When you look back at when Xbox launched, there was this cold software company trying to get into the gaming market,” he said. “If it weren’t for Halo 1, who knows if there would still be an Xbox.”
And despite “Halo 3” being the final chapter in the story arc, it doesn’t appear the series will be fading anytime soon, Jarrard said.
A strategy video game called “Halo Wars” is set for release in 2008. Last year, Microsoft reached a deal in which Peter Jackson, the Academy Award-winning director of the “Lord of the Rings” trilogy, and his wife, screenwriter Fran Walsh, will help create two new video games, at least one of them in the “Halo” universe.