Google adds new option

Google keeps churning out search options, hoping to stay in the dominant market position.

The new wrinkle is a site-specific search bar that you will now find when doing searches on certain large retailers or media companies.

Go to Google.com and put in “Los Angeles Times,” “Chicago Tribune” or “Best Buy,” and hit enter.

In every case you’ll get a search bar in the first page of results. That bar lets you search the company’s site directly.

Some retailers and media companies are unhappy about the new tweak, because using the new search bar takes you out of the host site (such as the Los Angeles Times) and away from the Times’ own content ads.

Instead, the query in the second search field brings you to a separate search page where ads for the site’s competitors sometimes appear.

Google has said it’s still testing and modifying this new search option. Some firms, such as Amazon, have asked not to be included in this new feature.