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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

WHEELS

Automobile brands live and die by their advertising slogans. Most disappear, never to appear again.

But the best ones live on, with a half-life etched into our memories. Here are some famous ad slogans past and present. How many do you remember?

Match the automakers below to the slogans below them.

Automaker:

1. Packard

2. Mazda

3. Toyota

4. Chevrolet

5. Subaru

6. Datsun

7. Ford

8. Stutz

9. BMW

10. Mercedes-Benz

11. Cadillac

12. Lexus

13. Hyundai

14. Dodge

15. Volkswagen

Slogan:

“The ultimate driving machine”

“Grab life by the horns”

“The power to surprise”

“We are driven”

“The car that made good in a day”

“You asked for it, you got it”

“Inexpensive and built to stay that way”

“Drive One”

“The standard of the world”

“Farfegnugen”

“The heartbeat of America”

“Ask the man who owns one”

“Engineered like no other car in the world”

“Zoom zoom”

“The relentless pursuit of perfection”

Answers

(don’t cheat now):

“The ultimate driving machine” – BMW

“Grab life by the horns” – Dodge

“The power to surprise” – Hyundai

“We are driven” – Datsun

“The car that made good in a day” – Stutz

“You asked for it, you got it” – Toyota

“Inexpensive and built to stay that way” – Subaru

“Drive One” – Ford

“The standard of the world” – Cadillac

“Farfegnugen” – Volkswagen

“The heartbeat of America” – Chevrolet

“Ask the man who owns one” – Packard

“Engineered like no other car in the world” – Mercedes-Benz

“Zoom zoom” – Mazda

“The relentless pursuit of perfection” – Lexus

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