NEW YORK – The New York Times, facing falling ad revenue like other newspapers, on Monday became the latest paper to run graphical advertising on its front page.
The Times has been selling such ads on the front pages of its business and other sections since 2006, and it has run tiny classified text ads on the front of its main section before. Graphical advertising, known as display ads, on the main front can command even greater prices, given the visibility.
“This high-impact placement represents an exciting new opportunity for our advertisers,” said Denise Warren, chief advertising officer for the New York Times Media Group.
Although front-page ads might have been unthinkable years ago, today they hardly prompt a blink.
CBS Corp. was the Times’ debut front-page advertiser. Its rectangular ad is about 2 1/2 inches high and runs across the entire bottom of the front page.
Times spokeswoman Diane McNulty would not disclose prices, other than to say “there is a premium on these ads over what runs inside.”