GM’s answer is electric car
The simple answer to saving GM is to dig out the plans for the EV-1 electric car, which was designed and built to pacify the state of California. The design team built what management didn’t believe they could: a sleek, efficient car that had the potential to compete strongly against established brands.
The managers who set out to prove it couldn’t be built were suddenly trying to prove it couldn’t be sold, so they aired an ad that was as chilling as an episode of “The Twilight Zone.” Then in desperation, they refused to renew the leases in the EV-1s and hid them away until they could crush and bury them on company property.
I have seen ads recently making fun of the Toyota Prius because it’s quiet. Are we so juvenile that our cars have to go “vroom”?
So let’s go ahead and give GM their bailout money, on the condition that they use it to build EV-1s and sell them, not lease them. And let me market them.
Jerome Dodge
Springdale, Wash.