Playboy turns to ‘Simpsons’ to draw young
CHICAGO – Aye Carumba!
Marge Simpson has done something that Homer might not like but will make Bart the proudest kid in his school: She’s posed for Playboy magazine.
After more than a half century featuring women like Marilyn Monroe, Cindy Crawford and the Girls of Hooters on its cover, Playboy has for the first time given the spot to a cartoon character.
And the magazine is giving the star of “The Simpsons” the star treatment, complete with a data sheet, an interview and a 2-page centerfold.
The magazine’s editorial director, James Jellinek, won’t say exactly how much of Marge will show in the November edition that hits newsstands on Friday – or whether she lets that big pile of blue hair down. But, he said, “It’s very, very racy.”
For Playboy, which has seen its circulation slip from 3.15 million to 2.6 million since 2006, putting Marge on the cover was designed to attract younger readers to a magazine where the median age of readers is 35, while not alienating older readers.
“We knew that this would really appeal to the 20-something crowd,” said Playboy spokeswoman Theresa Hennessey.
The magazine also hopes to turn the November issue into a collectors’ item by featuring Marge, sitting on a chair in the shape of the iconic Playboy bunny, on the cover of only the magazines sold in newsstands. Subscribers get a more traditional model on the cover.
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