CHICAGO – Numerologists not to mention marketers share a fascination for dates like Wednesday’s 09-09-09, which might explain why computer giant Apple, the distributors of Beatles music and filmmaker Tim Burton are all peddling new products on that day.
The magical date will see several launches.
Honchos at Apple Inc. were scheduled to make some big announcement Wednesday in San Francisco, details of which – true to form for the company – were kept hush-hush.
Elsewhere, the entire Beatles music collection, digitally remastered, was being released by Apple Corps.
Perhaps in conjunction with that release, a long-anticipated video game also is set to launch Wednesday – “The Beatles: Rock Band.”
“You won’t just listen to the Beatles make rock history, create landmark records and conquer the world – for the first time, you’ll be part of the band,” said a company news release.
Some have speculated that releasing the Beatles material on 09-09-09 is a tip of the hat to the group’s song “Revolution 9,” which repeats the phrase “Number 9,” throughout.
Meanwhile, it seems only fitting Tim Burton’s new movie premieres Wednesday. It’s simply called “9.”
The post-apocalyptic adventure features, you guessed it, nine heroes.