August 12, 2010 in Business

MySpace revamps to woo new, younger users

Associated Press
 

NEW YORK – The once-dominant social network MySpace is revamping its home page. It’s looking a little more like its more popular and populous rival, Facebook, even as it attempts to set itself apart.

In simplifying its user home page, MySpace is making users’ stream wider and more prominent. The stream is the constantly updated flow of status updates and shared content, much like the news feed that is front and center in Facebook.

MySpace also is consolidating recommendations, such as games, events and “people you may know,” into one section instead of scattering them around the page. And users’ photos, videos, music and events will be combined under a “My Stuff” section on their home page.

The redesign is part of a broader overhaul of MySpace, as the site works to stay relevant to its current audience and draw in new users, including those who haven’t visited in years.

In setting itself apart from Facebook – which in just a couple of years dethroned MySpace as a media darling and Internet favorite – MySpace is focusing on attracting younger users and helping them discover new things.

© Copyright 2010 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


Thoughts and opinions on this story? Click here to comment >>

Get stories like this in a free daily email