LONDON – Is it possible to have too much ABBA?
Knowing me, knowing you, the answer is no.
The spangly Swedish quartet that gave the world “Waterloo” and “Dancing Queen” has sold 400 million records since its 1970s heyday and spawned the hugely successful stage and film musical “Mamma Mia!”
And now there’s ABBAWorld – a new museum-cum-theme park in London with enough music, mementoes and memory-lane appeal to satisfy even the most fervent ABBA fan.
ABBAWorld’s Swedish organizers promise the exhibition – which opens to the public today – will be “a place for total interaction” with the band.
ABBA’s music is inescapable throughout ABBAWorld, from the exuberance of “Dancing Queen” through the melancholy of “Knowing Me, Knowing You” to the heartbreak of “The Winner Takes It All” – reminders that the band started off as two married couples and ended as two divorced ones.
The exhibition tells the band’s story in 25 rooms spread over 30,000 square feet.
ABBAWorld organizers hope to create a place of pilgrimage to match the Elvis shrine of Graceland or Liverpool’s Beatles Story – albeit a moveable one. They plan to send the exhibition on tour after its London run – currently scheduled through March – and create new versions of it in Australia and New York by the end of the year.