NEW YORK – A few theaters seemed to flirt with the idea of raising the adult ticket price to $20 to the IMAX 3-D family movie “Shrek Forever After,” opening this weekend.
Four AMC theaters in Manhattan bumped the box office price to $20, but three quickly dropped the price on Friday. Two were charging $17 and two were selling tickets for $19.
AMC Theatres spokesman Justin Scott attributed the price hike to an error. “Unfortunately, a limited number of theaters posted incorrect pricing for ‘Shrek Forever After,’ which we immediately corrected,” he said.
The Wall Street Journal reported Friday that the four theaters had listed the $20 price for the IMAX showing of “Shrek” on Wednesday.
“Shrek Forever After” is the series’ fourth installment.