Schweitzer has long been a favorite Inland Northwest ski destination, and this season the resort is betting that technology will take them another step toward the top.
Schweitzer is implementing a ticketing application that uses the Web and mobile phone technology to streamline the purchasing process. So this season skiers and boarders can buy lift tickets on their way to the mountain using their web-enabled mobile phones. Purchases on the new ticketing system will produce a barcode on the user’s mobile device that can be scanned upon arrival at Schweitzer village.
“We’ll be able to give discounts and promote special offers through the new mobile app.,” said Tom Chasse, president of Schweitzer. “We’ll continue offering other specials, too, but this technology provides new flexibility and makes it easier for customers to avoid ticket lines.”
The new mobile application makes it easier to get on the slopes, but most skiers and boarders don’t visit Schweitzer for the technology. They visit for the mountain’s 2,900 skiable acres and 2,400 vertical feet. They visit for the nine chairlifts, which include a triple, two high-speed quads and the area’s only high-speed six-person lift. And they visit for the high percentage of intermediate and advanced terrain, and the extensive, accessible back country areas.
Schweitzer has an open-boundary policy, which Chasse says opens-up a lot of “side-country skiing” to skiers and boarders. Areas beyond resort boundaries aren’t patrolled, but they can be accessed and explored using Schweitzer’s lift system. The mountain also partners with Selkirk Powder Company, a cat-skiing operation in Schweitzer’s west bowl that offers nearly 4,000 acres of pristine back country to customers.
“From an acreage standpoint and annual snowfall, we are one of the largest resorts in the country,” said Chasse. “All the big resorts you hear about; we are right up there with them. The one thing we don’t have, is the crowds.”
Maintenance crews at Schweitzer were busy this summer. Chasse said the resort invested about a million dollars into rebuilding lift motors, modernizing groomers, cutting brush, and re-contouring trails. He believes this maintenance, along with Schweitzer’s terrain variety, high-speed lifts and exceptional grooming, appeals to the modern, baby-boomer-age skier.
As for La Niña, the weather cycle that can produce colder and wetter winters, Chasse prefers not to speculate, saying “We are tracking ahead of this time last year, but we’ll just take it as it comes.”