Local news

Jim Kershner’s This day in history

From our archives, 75 years ago

The Spokane Daily Chronicle ran an unusual Thanksgiving-related ad in 1935.

The headline was “Make It a Perfect Thanksgiving,” and the product was “Golden Age Select Beer, the Perfect Thanksgiving Table Beer.”

The ad depicted a woman carrying a Thanksgiving turkey to the table, while two well-dressed men looked on appreciatively, bottles of Golden Age Select Beer at their elbows.

“Gather guests around the festive board,” said the advertisement. “Add a turkey done to perfection, with all the trimmings … still the picture is not complete … until the Golden Age Select Table Beer is poured. From that moment, it’s a perfect Thanksgiving!”

Golden Age was one of Spokane’s local breweries, operating out of the old Schade Brewery building.

In other Thanksgiving ad news, turkeys could be purchased in 1935 for a surprising price: 38 cents a pound. Surprising, because that’s not too far off from what a turkey costs today.

Also on this date

(From the Associated Press)

1718: English pirate Edward Teach – better known as “Blackbeard” – was killed during a battle off the Virginia coast. … 1928 “Bolero” by Maurice Ravel was first performed, in Paris. … 1963: President John F. Kennedy was assassinated while riding in a motorcade in Dallas; Texas Gov. John B. Connally, in the same car as Kennedy, was seriously wounded. Lee Harvey Oswald was arrested.



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