From our archives, 75 years ago
The Spokane Daily Chronicle ran an unusual Thanksgiving-related ad in 1935.
The headline was “Make It a Perfect Thanksgiving,” and the product was “Golden Age Select Beer, the Perfect Thanksgiving Table Beer.”
The ad depicted a woman carrying a Thanksgiving turkey to the table, while two well-dressed men looked on appreciatively, bottles of Golden Age Select Beer at their elbows.
“Gather guests around the festive board,” said the advertisement. “Add a turkey done to perfection, with all the trimmings … still the picture is not complete … until the Golden Age Select Table Beer is poured. From that moment, it’s a perfect Thanksgiving!”
Golden Age was one of Spokane’s local breweries, operating out of the old Schade Brewery building.
In other Thanksgiving ad news, turkeys could be purchased in 1935 for a surprising price: 38 cents a pound. Surprising, because that’s not too far off from what a turkey costs today.
Also on this date
(From the Associated Press)
1718: English pirate Edward Teach – better known as “Blackbeard” – was killed during a battle off the Virginia coast. … 1928 “Bolero” by Maurice Ravel was first performed, in Paris. … 1963: President John F. Kennedy was assassinated while riding in a motorcade in Dallas; Texas Gov. John B. Connally, in the same car as Kennedy, was seriously wounded. Lee Harvey Oswald was arrested.
sponsored According to two 2015 surveys, 62 percent of Americans do not have enough savings to handle an unexpected emergency, much less any long-term plans.