Arrow-right Camera

Vizio will sponsor Rose Bowl for 4 years

LOS ANGELES – Vizio Inc. will be the new presenting sponsor of the Rose Bowl from 2011 to 2014, when the college football game celebrates its 100th anniversary.

The four-year deal includes sponsorship of the BCS national championship game in 2014, which will be played at the newly renovated historic stadium in Pasadena, Calif. Financial terms were not disclosed. The official announcement is today.

The sponsorship switch comes as ESPN takes over coverage rights of the BCS series from Fox Sports. All title sponsorships were up for renewal as a result, and Citi declined to continue its Rose Bowl sponsorship. The Rose Bowl game on New Year’s Day had been televised by ABC for several years.

The game will be known as the Rose Bowl Game presented by Vizio and the 2014 game will be named the 2014 Vizio BCS National Championship Game.

Earlier this month, the Tournament of Roses announced a three-year deal with Honda to be presenting sponsor of the Rose Bowl parade.