The new Lone Wolf Harley-Davison megastore in Spokane Valley is more than a motorcycle dealership.
It’s a regional hub for Harley riders and fans, said Beth Ernst, dealer principal.
“People will actually just come here and meet and have a place to hang out,” Ernst said. “It’s an experience.”
The store, 19011 E. Cataldo Ave., is 70,000 square feet filled with bikes, apparel and other gear, a lounge with Wi-Fi, pool and foosball, and a large fireplace.
“You can find anything for any Harley enthusiast,” said Tessa Clum, manager of the MotorClothes department. “Harley makes everything. It’s awesome.”
The grand opening kicked off Friday. A party, open to the public, will be held this weekend to celebrate the store’s opening.
Jack and Linda Kammerer, of Missoula, travel to Washington frequently and said they plan to make the Lone Wolf a regular stop.
They hung out in the store Friday while their motorcycle was being serviced. “There’s a Harley dealer there, but it’s nothing like this,” Jack Kammerer said.
They said they plan to buy another motorcycle at the Valley store soon.
“It’s kind of like a home away from home,” Linda Kammerer said. “They make you feel really welcome.”
Ernst and co-owner Greg Ernst owned Lone Wolf Harley-Davidson in Coeur d’Alene and Timber Wolf Harley-Davidson in Spokane. They consolidated the two stores into the new Spokane Valley location after buying the assets of Shumate Harley-Davidson when former owner John Michial Shumate filed for bankruptcy in 2009.
Ernst said she has no doubt the business, which employs 52 people and is the only Harley-Davidson dealership in Spokane County, will succeed despite the economic recession. “We are new to this place, but the customer base has totally embraced us,” she said.
And it’s a strong base, suggested Clum, the MotorClothes manager. As for what draws people to Harley-Davidson, she said: “It’s the American legend. It’s not just a brand. It’s a family.”