Business


Companies dropping prices, adding features on cameras

SATURDAY, JAN. 8, 2011

Lady Gaga describes the new Polaroid GL30 instant digital camera with Polaroid’s board chairman Bobby Sager during the Consumer Electronics Show on Thursday in Las Vegas. Lady Gaga is Polaroid’s creative director.  (Associated Press)
Lady Gaga describes the new Polaroid GL30 instant digital camera with Polaroid’s board chairman Bobby Sager during the Consumer Electronics Show on Thursday in Las Vegas. Lady Gaga is Polaroid’s creative director. (Associated Press)

NEW YORK – To fight dwindling camera sales, manufacturers are slashing prices for point-and-shoots – often below $100 – and offering more features for the money.

Camera makers unveiled dozens of models this week at the International Consumer Electronics Show in Las Vegas, the largest gadget show in the U.S. Here’s what to look for once they go on sale over the next few months.

Lower prices

It used to be nearly impossible to buy a digital camera for $100. Now, Casio America Inc., Canon Inc., Eastman Kodak Co. and Olympus Corp. all sell them, and other big brands just jumped on the bandwagon.

Sony Electronics Inc., a company not known for discounted cameras, will sell the Cybershot DSC-W510 ($100), a 12-megapixel camera with a 4X optical zoom – more than what you’ll find on most entry-level cameras.

Canon, the market leader, will sell the 10-megapixel Powershot A800 for $89, albeit with a bare-bones 3X zoom.

Kodak has two budget offerings: the credit card-size EasyShare Mini ($100) and the EasyShare Sport, an $80 camera that can be immersed in up to 10 feet of water, which is the kind of durability normally found in a $200 camera.

Fujifilm NA Corp.’s FinePix AV200 ($90) shoots 720p (1280 x 720) high-definition video, another rarity for cameras this cheap.

HD video standard

It’s not unusual for whiz-bang features to trickle down into lower-end products. Face detection, for example, used to be reserved for high-end cameras; today, shoppers have come to expect it. Now, high-definition movie recording is becoming a typical feature on point-and-shoots.

With the exception of some of those $100 cameras, almost every model Canon, Fujifilm, Kodak, Panasonic Corp., Samsung Electronics Co. and Sony announced this week records HD movies at 720p or even 1080p (1920 x 1080) resolution.

Fujifilm’s $90 HD number takes the cake in terms of value, but Canon’s Powershot A2200IS ($140) also records HD video for a still-reasonable price.

New ways to share photos

Samsung’s SH100 ($200) isn’t the first camera with built-in Wi-Fi, but it is unique in that it can send photos directly to a smartphone. Photographers can also use the Wi-Fi-enabled camera to back up their photos to websites such as Facebook.

People can also use their smartphone as a remote control to trigger their camera’s shutter, as long as they’re within a Wi-Fi network. Here’s the catch: The camera only does this with Samsung’s own line of Galaxy smartphones, which run Google Inc.’s Android software.

Across its product line, Kodak has been emphasizing a sharing feature that lets people select photos stored on the camera to be automatically uploaded to sites such as Facebook when the camera is connected to a computer.

Eye-Fi Inc.’s memory cards can already wirelessly send photos from a camera to a PC or to websites such as Flickr. Now, they can also send photos to smartphones, tablets and other devices.

More megapixels

The more megapixels a camera has, the smaller each sensor is, meaning they can collect less light in dim shooting situations. Nighttime photos might also look grainier with more megapixels. But with higher resolution come cutting-edge extras, such as advanced image stabilization technologies, panorama shooting and the ability to shoot in slow motion, something the new Fujifilm FinePix HS20 EXR ($500) can do.

If you happen to see a 16-megapixel camera that costs $30 or $40 more than a similar one with lower resolution, though, pick the cheaper one. Even the cheapest cameras today have 10-megapixel resolution.


 

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