The 2010 World Cup final was probably seen by at least 1 billion people, though the 2008 Beijing Olympics opening ceremony appears to retain top spot as the most-watched televised event. FIFA says 909.6 million television viewers watched at least one minute of the 2010 World Cup final at home between Spain and the Netherlands, and the total likely topped a billion when adding online and public places. However, the official ratings for soccer’s biggest match – 530.9 million – seems to have been beaten by the 2008 Beijing Olympics opening ceremony as the world’s most-watched live event with an audience of 593 million. – Associated Press
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