August 29, 2012

Kim Kardashian and Old Navy settle lawsuit over ad

Anthony Mccartney Associated Press
 
Evan Agostini photo

FILE - In this April 30, 2012 file photo, Kim Kardashian from the show “Keeping Up With The Kardashians” attends an E! Network upfront event at Gotham Hall in New York. Kardashian’s lawsuit against Old Navy over an advertisement was dismissed Tuesday Aug. 28, 2012 after the two sides reached a settlement. Kardashian sued the retailer last year, claiming they violated her publicity rights by using a lookalike in an ad.
(Full-size photo)(All photos)

LOS ANGELES (AP) — Kim Kardashian has settled a lawsuit against Old Navy claiming the clothing retailer violated her publicity rights by using a lookalike in an ad.

Kardashian sued over the spot in July 2011, claiming the company’s use of a model who looked like her might confuse consumers about her actual endorsements, which include a clothing store and shoe line.

No details about the settlement were filed with the court.

“The lawsuit was resolved to the mutual satisfaction of the parties,” said the reality TV starlet’s attorney Gary Hecker, who declined to elaborate.

A spokesperson for Old Navy parent company The Gap Inc. was not immediately available.

The lawsuit was over the commercial titled “Super C-U-T-E.” The ad began airing in February 2011 and was still being used in some of the company’s promotions months later, Kardashian’s lawsuit stated.

It featured Canadian singer-model Melissa Molinaro, who an attorney for Old Navy said at a January hearing was famous in her own right. Her appearance in the ad wasn’t intended to draw similarities to Kardashian, the retailer maintained.

Hecker contended that some news outlets and Twitter users noted similarities in the women’s appearances.

Kardashian, 31, was seeking unspecified damages and an order barring Old Navy from using a lookalike model again.

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Anthony McCartney can be reached at http://twitter.com/mccartneyAP

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