Cleveland Browns owner Jimmy Haslam is not only determined to transform his new team into a winner, but he’s also on a mission to build its brand. Evidence of the Haslam family’s marketing machine will be visible when the documentary series “NFL Road Tested: The Cleveland Browns” premieres tonight on Travel Channel. It promises to give viewers a behind-the-scenes look at the Browns and how the franchise orchestrates road trips. “I think the Cleveland Browns are, candidly, a tremendous brand that has been under marketed,” Haslam said.
Akron Beacon Journal
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