December 7, 2012 in Business

Emerald green will color 2013, trendsetter says

Samantha Critchell Associated Press
 
Associated Press photo

The shade of emerald green is seen in a Spring 2013 collection.
(Full-size photo)

NEW YORK – Emerald is no longer green with envy. The rich, vibrant shade is Pantone LLC’s Color of the Year for 2013, beating out all the other shades of the rainbow.

The company, which creates and matches colors for the fashion, home and beauty industries, among others, picks its top hue based on both how it’s already being used and a prediction of sustained popularity. Green’s time had come, says Leatrice Eiseman, executive director of Pantone’s research arm known as the Pantone Color Institute.

“The entire green family has been so strong, upcoming through the 90s as we’re paying attention to nature, so the family isn’t new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to,” she explains.

Eiseman adds, “It’s a color of growth, renewal, healing, unity and regeneration – words we’re all so in need of at this point of history.”

On the runways, emerald green was spotted for 2013 at Michael Kors, Nanette Lepore and Vivienne Tam. Tracy Reese took her bow wearing green.

In the home category, green is almost like a neutral, complementing almost everything else, Eiseman says: Pair it with tan, black, blue or even yellow. She has seen it used for an espresso maker, kitchen stool and a mixer.

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