December 16, 2012 in Sports

Moore leaving mark with China

Doug Feinberg Associated Press
 

Maya Moore has excelled everywhere she’s played, winning championships from college to the WNBA and Europe. Now she’s leaving her mark on the Chinese women’s basketball league.

Averaging 45 points a game for the Shanxi Flame, Moore has helped bring new fans to the women’s game in a basketball crazed nation.

“They show maybe five NBA games a week here,” Moore told The Associated Press in a phone interview. “They get a good amount of coverage and people love it. We are starting to get a little more interest about our game.”

The NBA long has seen China as a place for huge growth.

It was evident at the Beijing Olympics in 2008 with the basketball games sold out and the contest between the U.S. men and China having nearly 100 million viewers. With Europe still feeling the effects of the financial downturn, China’s competitive salaries and shorter season have made it one of the top destinations for the world’s elite women basketball players.

The former UConn star is earning mid-six figures, which is on a par with European salaries. While most European leagues go from October to May, China only plays till February. This will give Moore time to rest before the Minnesota Lynx open training camp in May. It also will provide the young face of women’s basketball the opportunity to participate at the NBA All-Star game in February and be around for the women’s Final Four.

Besides Moore, the talent is improving throughout the league. Tamika Catchings, Elizabeth Cambage, Sophia Young and Jayne Appel are all playing this year.

“I think it’s been a good introduction for a lot of the fans seeing some of the Olympic level women over here,” Moore said. “To see the talent it’s been I think very surprising thing for the fans. Interest will continue to spark more of a demand for players and the basketball level will rise. This area of the world will continue to want basketball even more, elevating that market.”

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