LOS ANGELES – Five major ticket sellers – Ticketmaster, StubHub, ScoreBig, Eventbrite and TicketFly – have launched an online store on Facebook, hoping to boost sales by tapping into the social network’s 800 million users.
The store is part of Facebook’s ambitious plan to become an entertainment hub for its users.
Ticketmaster has high hopes for its Facebook storefront. The company is already among the world’s largest e-commerce sites, selling billions of dollars worth of tickets a year through its online platform. But the ticketing giant thinks it can do even better by leveraging social media to get people to go out more.
Its Facebook application, for example, combines users’ favorite bands or musical genre with their approximate location to recommend upcoming concerts – and to offer to sell them tickets.