November 8, 2012 in Business

DC offering comic books via tablets

Matt Moore
 
Associated Press photo

Digital photo captures of “Batman Beyond” and “Arrow” are seen on iPad and Kindle Fire HD, respectively.
(Full-size photo)

PHILADELPHIA – DC Comics is expanding its digital storefront, putting all its monthly titles – from Batman to Superman – on sale at iTunes, Amazon’s Kindle store and Barnes & Noble’s Nook shop.

The move announced Wednesday appears to make DC Entertainment the first major comics publisher to make its titles available through online stores the same day they’re on sale in comic shops. It also expands its digital offerings beyond the top industry digital purveyor, Comixology.

Hank Kanalz, DC Entertainment senior vice president for digital, said the decision shows the importance of digital downloads to the company, which relaunched its universe last year under the so-called “New 52” banner.

The decision to go with devices by Apple Inc., Amazon.com Inc. and Barnes & Noble Inc. reflected the fact that users of those gadgets have extensive libraries of digital files – movies, books, TV shows and, now, comics – and don’t necessarily tend to jump from one device to another.

“If you devoted your library to being collected in your Kindle, now you have the option to add to your comics to that,” Kanalz said. “You’re going to have to commit to what platform you want to build your library in.”

It also offers would-be readers the chance to buy single issues quickly.

“Instant gratification,” Kanalz said. “We found that when certain books hit the news, we see a nice spike in digital sales.”

For DC, and others, the proliferation of tablets – iPads, Kindles and Nooks – means more opportunities to lure new readers, said DC co-publisher and artist Jim Lee.

Besides Comixology, DC also sells its titles through its own DC and Vertigo apps.


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