SAN FRANCISCO – Twinkies are being sold on the Internet like exquisite delicacies.
Hours after Twinkie-maker Hostess announced its plans to close its doors forever, people flocked to stores to fill their shopping baskets with boxes of the cream-filled sponge cakes and their sibling snacks – Ding Dongs, Ho Hos and Zingers.
Late Friday and Saturday, the opportunists took to eBay and Craigslist. They began marketing their hoard to whimsical collectors and junk-food lovers for hundreds – and in some cases – thousands of dollars.
Greg Edmonds, of Sherman, Texas is among those who believe Twinkies are worth more now that Hostess Brands Inc. has closed its bakeries. He lost his job as a sales representative eight months ago, so he is hoping to make some money feeding the appetites of Twinkie fans.
After spending a couple hours driving around to stores Friday, Edmonds wound up with 16 boxes of Twinkies and Ding Dongs. He started selling them Saturday on eBay, advertising three boxes for a hefty price of $300.
“I figure I better sell them pretty quickly because I am not sure how long this novelty is going to last,” Edmonds said.
Although Hostess is shutting down, it’s still possible that Twinkies, Ding Dongs and Ho Hos could make a comeback. That’s because Hostess is planning to sell its brands and other assets at an auction to be overseen by a U.S. bankruptcy judge.