October 18, 2012
Charles Krupa photo

FILE - In this Saturday, June 19, 2004, file photo, Tiger Woods reacts on the fifth fairway after his shot toward the green during the third round of the U.S. at Shinnecock Hills Golf Club in Southampton, N.Y. Nike forgave a contrite Tiger Woods after his infidelity was exposed. It welcomed back an apologetic Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong, Wednesday, Oct. 17, 2012, faster than the famed cycler could do a lap around the block.

Associated Press photo

FILE - In this March 15, 2011 photo, a customer ties a Nike’s Livestrong shoe, which supports the Lance Armstrong Foundation, at a shoe store in San Francisco. Nike forgave a contrite Tiger Woods after his infidelity was exposed. It welcomed back an apologetic Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong, Wednesday, Oct. 17, 2012, faster than the famed cycler could do a lap around the block.

Peter Dejong photo

FILE- In this July 24, 2004, file photo, US Postal Service team leader and five-time Tour de France winner Lance Armstrong, of Austin, Texas, is seen prior to a training session in Limoges, central France. Nike forgave a contrite Tiger Woods after his infidelity was exposed. It welcomed back an apologetic Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong, Wednesday, Oct. 17, 2012, faster than the famed cycler could do a lap around the block.