October 31, 2012 in Sports
Boost from baseball
Fox’s competitors didn’t have a sporting chance against its postseason baseball broadcasts even though San Francisco’s sweep earned a record-low World Series rating. The Giants’ four-game victory over Detroit was enough to put Fox atop last week’s ratings, according to Nielsen Co. figures released Tuesday. The fall classic averaged 12.7 million viewers, the smallest audience since Nielsen began measuring with People Meters in 1987. “It’s important for us to remain focused on the series relative to today’s competitive environment rather than bygone years,” Fox Sports Media Group executive Michael Mulvihill said. – AP
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Fox’s competitors didn’t have a sporting chance against its postseason baseball broadcasts even though San Francisco’s sweep earned a record-low World Series rating. The Giants’ four-game victory over Detroit was enough to put Fox atop last week’s ratings, according to Nielsen Co. figures released Tuesday. The fall classic averaged 12.7 million viewers, the smallest audience since Nielsen began measuring with People Meters in 1987. “It’s important for us to remain focused on the series relative to today’s competitive environment rather than bygone years,” Fox Sports Media Group executive Michael Mulvihill said. – AP

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