April 8, 2013 in Nation/World

Fashion trendsetter Lilly Pulitzer, 81, dies

Jennifer Kay Associated Press
 

Pulitzer
(Full-size photo)

MIAMI – Lilly Pulitzer hosted parties in her bare feet and wasn’t afraid to get a little messy – as long as she looked good and had fun, too.

In the late 1950s, the Palm Beach socialite had time to spare and a wealthy husband who owned citrus groves, so she opened an orange juice stand just off the island’s main shopping street. Pulitzer needed to hide all the juice stains on her clothes, though. Instead of just putting on an apron, she asked her seamstress to make some sleeveless dresses in colorful fruit prints, and a fashion staple was born.

Pulitzer, 81, died at her home Sunday.

Pulitzer’s tropical print dresses became a sensation in the 1960s when then-first lady Jacqueline Kennedy, who attended boarding school with Pulitzer, wore one of the sleeveless shifts in a Life magazine photo spread.

The colorful revolution came as fashion shed its reliance on neutrals, and Pulitzer’s stuff was almost the housewife version of the more youthful mod look that was migrating from London.

“I designed collections around whatever struck my fancy … fruits, vegetables, politics, or peacocks! I entered in with no business sense. It was a total change of life for me, but it made people happy,” Pulitzer, who married into the famous newspaper family, told the Associated Press in March 2009.

Pulitzer’s dresses hung behind her juice stand and soon outsold her drinks. A boutique featuring the company’s dresses soon replaced the juice stand.

“Today we celebrate all that Lilly meant to us and come together as Lilly lovers to honor a true original who has brought together generations through her bright and happy mark on the world,” James B. Bradbeer Jr. and Scott A. Beaumont, who bought the Lilly Pulitzer brand in 1992, said in a statement.

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